One of the best ways to increase the income your making from a site is to increase adsense CTR (click through rate). Many people only think about building a site and ranking it, but they neglect to work on click through rate. If you’re one of these people than you’re leaving money on the table.
First of all, what exactly is “click through rate”. Click through rate, or CTR for short, refers to the rate in which visitors click the link that you want them to visit. In the case of adsense, this rate is normally expressed as the percentage of visitors who click on your adsense ads. Depending on how well your site is optimized for adsense, your CTR percentage could be under 1% or it could be well over 20%.
Here are a few tips/factors that may help you achieve higher CTRs.
Blend your ads with the theme color.
By blending your ads with your theme color it typically makes the ads more clickable. So If your sites theme is red, then make your adsense ads red. Google makes this very easy to do. All you have to do is click on the color box as shown below when creating your ads.
- Use Premium Ad PlacementBy placing your ads in premium spots, they will be more visible and clickable to your visitors. Instead of just putting ads in the sidebar, try placing ads within the content as well. Below is a heatmap of which ad placements get the most clicks. The darker the color, the more clicks that ad placement should get. Keep in mind though, that this isn’t always 100% correct. For some sites/themes, other placements may get more clicks so it’s always good to test a few.
Pick high converting keywords.
If you want to have a high click through rate, then this is the most important factor. When you’re doing your keyword research you need to pick high converting keywords that have a high amount of advertisers targeting those keywords. Actually look at some of your competitors sites and see what ads are showing up. If my keyword is “red apples” and the ads that show up are not about apples, then your CTR is not going to be that high.
Write good content.
If you have bad content, especially in your first few sentences, then people will immediately leave your page. So always use good relevant content. This will also help in getting higher click through rates towards the bottom of your page. When you capture the visitors attention, they’re more likely to stick around longer and then click on the ads at the bottom of your page.
Once you find a good keyword that converts – Dominate the Niche!
Normally if one keyword in that niche is open, there’s at least a few more that are open as well. Seek these keywords out and add them to your site or to a new site that you create. You can also find out what long tail keywords your competitors are targeting and start ranking for them as well. Also, if one keyword has a high CTR, then it’s likely that other keywords within that niche also have a high CTR because the same laser targeted advertisements are hitting those keywords as well.
Now that you have the tips, start putting them into practice. With a little extra time and effort you should be able to raise your adsense income!
I wish you all the best.
Josh @ WSOtesters.com