Learning To Adapt….
Adapting to unforeseen situations is probably one of the most important things that any business can do. Needless to say, this past week we’ve had to do some major adapting. Originally, we were outsourcing all content creation to other writers. This saved us time, but we still had to go through and heavily edit the content before we posted them on our sites. We also had to individually build the sites and get them all indexed. While this model would have sustained us for the creation of 50 sites this month it would not be sufficient for our later goal to bump up the number of sites we create to 150+. Thus, we decided that it would be beneficial to implement a structural strategy right from the get go. What this means is that our 14 Day Progress Report is not that impressive as far as ranking and number of sites built goes. Rather, we’ve been hard at work organizing a new structure so that our business will be built on rock rather than on sand.
Hiring New Writers And Editors
We spent four days interviewing and testing writers so that we could get our hands on the best and most efficient writers that fit our budget. Also, rather than having to edit articles ourselves we have now hired our very own editor. Even though our new writers are at a much higher level, it is still common for them to make mistakes and not catch them during their proofread. Editors provide a fresh pair of eyes to look over the articles and make the necessary adjustments needed so that the articles are usable for our sites. This new set up saves us the time it takes to approve each article ourselves…and trust me, that ends up being a LOT of time – especially in the future.
Our Virtual Assistants will now be learning a variety of new skills such as keyword research, site building, indexing, and backlinking. The idea is for us to completely learn and master a repeatable skill ourselves and then train our VAs to do the task. All of this training is done live over skype or through pre-recorded videos that we post up on Youtube. Eventually we want to only focus our energy on research, investment, and management.
The Backlinking Update
We have been reading all of your comments and your input has driven us to make some changes to our backlink strategy. Initially, we wanted to strictly test Build My Rank to see if their service alone could get us to the top of the rankings. However, they have been going through changes lately which are affecting many of their users. People are having a harder time getting their sites and posts accepted and some marketers are saying their sites which are solely using BMR are dropping in rankings. So after careful consideration, we decided to restructure our strategy. While we still believe Build My Rank has powerful backlinks, we are no longer going to be solely using them for this months batch of sites.
The new tools that are being added to our arsenal are My Article Network and Unique Article Wizard.
My Article Network (MAN) was created by Matt Callen to allow users like us to spin and submit our articles for the purpose of gaining backlinks to our site. When we post an article to MAN it will become available to over 10,000 blogs. Since these articles gradually get accepted into the blogs, it should allow us to have a natural backlinking pattern. In our research MAN is a great source for adding the lower end backlinks that we need to diversify our strategy.
Unique Article Wizard (UAW) was created back in 2006, but their site looks like it was made when the internet first came out! The idea behind UAW is the same as MAN – We will be spinning and submitting articles to their network and by doing so we will gain a steady flow of backlinks. Once again, these links will be lower quality backlinks, but they will help to add link diversity. Although their interface is not as user-friendly as My Article Network, UAW has been given slightly greater praise in the forums.
We will still be using Build My Rank on our sites but these backlinks will likely not be added until the site is at least one month old and has already reached the Top 100 in the Search Engine Results Pages (SERP).
March 22, 2012 UPDATE: Build My Rank is no longer being used. Google has been cracking down on these Private Network Blogs and BMRs network has been largely deindexed (see Here) . We are now splitting the backlinking strategy of our first 50 sites among several different methods. More info on this to come in future blog updates.
The First 16 Sites
As you can see, there has been not much improvement here. For the most part, all the sites actually dropped. However, this was completely expected. These site have yet to receive a single backlink other than what it may be receiving from social bookmarks through SocialADR. Although we are almost done with our keyword research for the 34 other sites we’re building this month, we have yet to purchase the domains. Like I said earlier, this is all due to the major updates that we’ve been working on so that we can eventually automate and upscale everything in the future.
This Weeks Goals
- My Article Network and Unique Article Wizard campaigns created to the first 16 sites.
- 34 remaining sites created(These sites will be receiving: 800-1000 words per article instead of 500).
- 1st article created and posted for the 34 sites
- Get all new sites indexed in Google.
- Continue to train VAs
So tell us what you think about the way we’re doing everything. If you’re new and you want us to give more information on any topic, let us know and we may write about it on our next post.
We wish you all the best!
– The WSO Testers.